BRAVIATM, entertainment for the future
The availability of ever larger TV screens and other functionality stemming from technical advances risks bringing with it greater resource and energy use. Mitigating that risk, Sony’s sustainability commitments are realising resource and energy savings from product development right through to watching TV.
Entertainment meets environmental consideration
With BRAVIA, you can enjoy not only the best cinematic experiences in your living room, but also innovations that reduce environmental impact by helping to reduce energy consumption and the use of non-renewable resources. It's easy to choose your own settings with BRAVIA to further contribute to reducing environmental impact.
Making it, moving it, and using it more efficiently
Advanced engineering for the environment
To reduce environmental impact, we are leading the development and adoption of new materials, reducing virgin plastic use, improving transportation efficiency, and reviewing energy consumption throughout the product life cycle.
Using
All energy-saving settings in one place, with easy power usage visualisation
With the flexible and configurable Eco Dashboard, settings menu, and power consumption indicator, you can centrally manage and customise energy saving settings for your TV viewing, and visualise power usage and your contribution to reducing environmental impact. Energy-saving tips can also be viewed.
[1] Power consumption indicator
Visualisation of the TV’s electricity usage is now possible
Check your TV’s monthly power consumption, or the difference from the previous year, etc.
Energy-saving tips
Tips for other ways to save energy with your TV.
Optimal viewing and energy use with automatic brightness control
Energy-saving features include Idle TV power off, as well as automatic energy saving utilising a light sensor. As an example of these features, with ambient light sensing enabled on the Eco Dashboard, the screen brightness is automatically adjusted for your room’s lighting, optimising power consumption.
[1] Darker environment [2] Brighter environment
Saving energy with the Eco Dashboard
By turning on energy-saving settings from the Eco Dashboard1, you can reduce energy consumption by approximately 25%2..
[1] Default settings [2] Energy saving settings on
Automatic viewer sensing for further energy saving
By attaching a BRAVIA CamTM3, 4 to detect viewer presence and movement, the screen can be automatically dimmed to minimise power consumption5 when there is nobody in front of the TV, reducing energy use by up to approximately 41%.
Efficient power usage according to the brightness of each image location
Our unique signal processing1 is designed to deliver both exceptional contrast and optimal energy use.
[1] Dark [2] Typical brightness [3] Bright
More brightness for less power
Compared to earlier products, a brighter display has been realised and power consumption reduced.
[1] Conventional model [2] 2024 models6
Making
Creating products using less virgin plastic
High product quality using recycled materials
Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. For example, our BRAVIA 9 and BRAVIA 8 TVs7 use SORPLAS™8, Sony’s very own recycled plastic, with approximately 65%6 of the total plastic used being recycled.
[1] SORPLAS Total
Recycled and beautiful, for inside and out
Recycled plastic has presented challenges in achieving desired appearance quality, but careful adjustment of recipes and composition has allowed us to actively adopt SORPLAS and other recycled materials not only for the high-gloss black exterior and the rear cover, which is the largest TV part by area, but also for internal parts8. Additionally, optical design innovations in the BRAVIA 9 have allowed the use of recycled materials in optical parts, previously considered difficult.
[1] Reflective sheet (recycled material used) [2] LED backlight [3] LCD panel [4] Rear cover (SORPLAS used)
Lasting durability for long-term use
Plastic for home appliances such as TVs contains additives for strength and fire retardancy. The material development for SORPLAS allows minimal use of additives, to achieve material properties equal to conventional TVs using general plastic9. As a result, the TV will have a long useful lifetime, and a smaller environmental footprint.
Eco-conscious material for daily-used remote control
Recycled materials are now used for the case of the remote control unit in the latest BRAVIA 9, BRAVIA 8, BRAVIA 7 and BRAVIA 3 models, bringing environmental considerations to such everyday items while preserving the necessary strength and texture for functionality. The design is also finished with an earth-conscious, ecological image.
Working to close the loop with repeated recyclability
SORPLAS is a recycled plastic made from used water bottles, waste optical discs collected from factories and markets, and a proprietary flame retardant. One advantage of SORPLAS is that it doesn’t degrade significantly, even after being recycled several times10. Recycled SORPLAS parts have the potential to reduce waste and contribute toward Sony’s recycling-oriented approach to manufacturing.
Recycling efforts made across Sony
Crushed waste optical discs from disc manufacturer Sony Music Solutions Inc. are one of the ingredients of SORPLAS, which is used for the rear cover of BRAVIA TVs.
Helping to reduce CO2 emissions
The production of SORPLAS for use in the rear covers of BRAVIA11 TVs can reduce CO2 emissions by approximately 57%12 compared to flame-retardant virgin plastic used for the same application13.
[1] Flame-retardant virgin plastic [2] SORPLAS
Preparing for future SORPLAS recycling
Thinking ahead to its collection for further recycling, parts made of SORPLAS are now embossed so they can be distinguished and recovered from among other materials.
Moving
Logistics with environment in mind
We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.
Better packaging with less plastic
Conventionally, packaging material has been used on the top and bottom of BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimised our packaging design to protect the TV with reduced14 use of packaging material.
Cutting CO2 with smaller and lighter packaging
By reengineering the packaging that protects the product during shipping, we cut the package size by approximately 15% and total weight by approximately 12%. This increases the number of units on one pallet, and as a result, CO2 emissions per unit from product transportation have been reduced by approximately 15%14.
Less ink saves resources
Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 91%15, to reduce impact without compromising the packaging design and appeal.
Developer interviews
Shusuke Tomonaga
Product Design Dept.2, Product Design Div.1,
Product Technology Center
Sony Corporation
Reducing environmental impact through the power of technology
Televisions are becoming larger, more intelligent and more versatile, but it is important that their environmental impact should be reduced as well. In particular, curbing power consumption, which is related to climate change, is an important issue. The key is the panel display driver technology, a key component of the TV.
BRAVIA uses a variety of information such as the various scene of contents, ambient brightness and temperature of the viewing environment, and the presence and position of people recognised in combination with the dedicated BRAVIA Cam accessory, to precisely control the backlight LEDs and achieve both high picture quality expression and reduced power consumption by maximising display performance.
The Eco Dashboard features an intuitive user interface that makes it simple to set energy-saving settings, and check the TV’s current and past power consumption.
We will continue to provide users with the best picture experience while reducing the environmental impact through a variety of approaches.
Kunihiro Ishii
Mechanical Design Dept.1, Mechanical Design Div.1,
Product Technology Center
Sony Corporation
Continuous efforts in reducing virgin plastics
We have been actively using SORPLAS, Sony’s unique recycled plastic, for over a decade and are now using it for the rear covers of some of our TV models. There were various challenges when first considering its application. However, through cooperation with the department in charge of developing SORPLAS, we repeatedly improved the recipe, conducted simulations, made prototypes, and successfully adopted SORPLAS for TV products without compromising performance or quality, thereby reducing the amount of virgin plastic used. In addition, it is important to reduce the amount of cushioning material in the packaging that protects the product. This will reduce overall plastic usage and at the same time lead to smaller and lighter packages, improving transportation efficiency and thus reducing transportation-related CO2 emissions. Utilising our strength simulation technology and logistics know-how, we repeatedly tested the actual product to find the optimal form that best reduces the use of cushioning material while maintaining the properties necessary to protect the products. We will continue to leverage our experience and expertise to achieve further reductions in environmental impact through our design activities.
