Creative Look

Discover your Creative Look

Creative Look¹ makes photos and videos that reflect both your individual style and creative goals.
Starting from a base of fast presets, you can dial in the precise color tone, sharpness, brightness and contrast², to reproduce your perfect look, in-camera and ready to share.

Supported Creative Look modes vary depending on camera model.

Images are simulations created by rendering a RAW image taken with a Sony-made camera with the parameters of each Creative Look.

ST

Standard
ST provides a natural photographic finish for a wide range of subjects and scenes.

ST

Standard
ST provides a natural photographic finish for a wide range of subjects and scenes.

PT

Portrait
PT mode reduces sharpness to give a softer skin reproduction, making it ideal for portraits.

PT

Portrait
PT mode reduces sharpness to give a softer skin reproduction, making it ideal for portraits.

NT

Neutral
Saturation is reduced in NT for a calm impression, ideal as a neutral base on which to build a characteristic style through post-processing.

NT

Neutral
Saturation is reduced in NT for a calm impression, ideal as a neutral base on which to build a characteristic style through post-processing.

VV

Vivid
Saturation and contrast are increased in VV mode to deliver a more powerful impression in scenes with subjects such as flowers, foliage, and ocean landscapes.

VV

Vivid
Saturation and contrast are increased in VV mode to deliver a more powerful impression in scenes with subjects such as flowers, foliage, and ocean landscapes.

VV2

Vivid2
VV2 mode produces clear images with bright, vibrant colors, making colorful subjects and scenes even more impressive.

VV2

Vivid2
VV2 mode produces clear images with bright, vibrant colors, making colorful subjects and scenes even more impressive.

FL

Film
The FL look tones down some colours while enhancing sky, greenery, and contrast, making it a good choice for natural landscapes with sea, sky, or mountains, or for other subjects against a blue sky.

FL

Film
The FL look tones down some colours while enhancing sky, greenery, and contrast, making it a good choice for natural landscapes with sea, sky, or mountains, or for other subjects against a blue sky.

FL2

Film 2
The FL2 look slightly elevates contrast and subdues colours, expressing the image with a more nostalgic feel.

FL2

Film 2
The FL2 look slightly elevates contrast and subdues colours, expressing the image with a more nostalgic feel.

FL3

Film 3
FL3 mode gently suppresses contrast, and expresses colors clearly to give the image an overall light feel.

FL3

Film 3
FL3 mode gently suppresses contrast, and expresses colors clearly to give the image an overall light feel.

IN

Instant
IN reduces contrast and saturation for an elegant matte look. It’s ideal for making nostalgic and stately images, like those shot on instant film cameras.

IN

Instant
IN reduces contrast and saturation for an elegant matte look. It’s ideal for making nostalgic and stately images, like those shot on instant film cameras.

SH

Soft Highkey
SH provides low contrast but increased saturation, for an impression of increased transparency and a softer, yet more colourful and brighter atmosphere.

SH

Soft Highkey
SH provides low contrast but increased saturation, for an impression of increased transparency and a softer, yet more colourful and brighter atmosphere.

BW

Black & White
BW provides a classic monochrome (black and white) expression.

BW

Black & White
BW provides a classic monochrome (black and white) expression.

SE

Sepia
SE provides a monochrome sepia expression.

SE

Sepia
SE provides a monochrome sepia expression.

12 presets color mapping

[1] Contrast [2] Saturation

Design your own Creative Look

With Creative Look presets as a base, a wide range of parameters can be adjusted³.
Reproduce and share your individually styled images, without additional post-production editing.