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Banner with Sony XR logo.Banner with Sony XR logo.Banner with Sony XR logo.Banner with Sony XR logo.Banner with Sony XR logo.

XR Processor™ —experience pictures and sound the same way you do in real life

XR Processor™ —experience pictures and sound the same way you do in real life

For picture and sound you can almost feel – XR Processor™

With our XR Processor™, BRAVIA TVs analyze the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favorite content recreated in a way that’s so real you can feel it.

Image of two versions of the same frame of a video, showing how the XR Processor improves image quality.Image of two versions of the same frame of a video, showing how the XR Processor improves image quality.Image of two versions of the same frame of a video, showing how the XR Processor improves image quality.Image of two versions of the same frame of a video, showing how the XR Processor improves image quality.Image of two versions of the same frame of a video, showing how the XR Processor improves image quality.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

How the XR Processor™ works

Conventional AI can only detect and analyze picture elements like color, contrast and clarity individually. This means that the picture element is enhanced to only a certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, XR Processor™ cross-analyzes hundreds of thousands of elements at once. One of these elements is the focal point – which can detect where humans tend to focus the most. By cross-analyzing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.

Image showing how cross analysis works with XR using color, clarity, focal point, contrast, depth, and motion.Image showing how cross analysis works with XR using color, clarity, focal point, contrast, depth, and motion.Image showing how cross analysis works with XR using color, clarity, focal point, contrast, depth, and motion.Image showing how cross analysis works with XR using color, clarity, focal point, contrast, depth, and motion.Image showing how cross analysis works with XR using color, clarity, focal point, contrast, depth, and motion.

[1] Original [2] Color [3] Clarity [4] Focal Point [5] Contrast [6] Depth [7] Motion [8] Cross Analysis

What is the focal point?

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with XR Processor™ recognize that focal point and enhance that part of the image, just as our eyes do in the real world. So, there’s more depth to the player with the football or the main character, and scoreboards become easier to see.

Image of a woman on a horse, showing that the woman is the focal point and the background is not the focal point.Image of a woman on a horse, showing that the woman is the focal point and the background is not the focal point.Image of a woman on a horse, showing that the woman is the focal point and the background is not the focal point.Image of a woman on a horse, showing that the woman is the focal point and the background is not the focal point.Image of a woman on a horse, showing that the woman is the focal point and the background is not the focal point.

[1] Focal point [2] Not focal point

Image of a soccer player running, showing how he is the focal point.Image of a soccer player running, showing how he is the focal point.Image of a soccer player running, showing how he is the focal point.Image of a soccer player running, showing how he is the focal point.Image of a soccer player running, showing how he is the focal point.
Image of a sunflower, showing how depth mapping can recognize the item in the foreground.Image of a sunflower, showing how depth mapping can recognize the item in the foreground.Image of a sunflower, showing how depth mapping can recognize the item in the foreground.Image of a sunflower, showing how depth mapping can recognize the item in the foreground.Image of a sunflower, showing how depth mapping can recognize the item in the foreground.

What is depth mapping?

BRAVIA TVs are modelled on human cognitive perception to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analyzed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.1

Creating a more realistic, immersive soundscape, just like you hear in real life

Image of a woman singing, showing soundwaves emitting from her mouth.Image of a woman singing, showing soundwaves emitting from her mouth.Image of a woman singing, showing soundwaves emitting from her mouth.Image of a woman singing, showing soundwaves emitting from her mouth.Image of a woman singing, showing soundwaves emitting from her mouth.

Sound positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen. BRAVIA TVs put you at the heart of the scene.

Side by side image of a man watching TV in his living room. The conventional TV only has sound coming from the sides, 3D surround upscaling brings sound above as well.Side by side image of a man watching TV in his living room. The conventional TV only has sound coming from the sides, 3D surround upscaling brings sound above as well.Side by side image of a man watching TV in his living room. The conventional TV only has sound coming from the sides, 3D surround upscaling brings sound above as well.Side by side image of a man watching TV in his living room. The conventional TV only has sound coming from the sides, 3D surround upscaling brings sound above as well.Side by side image of a man watching TV in his living room. The conventional TV only has sound coming from the sides, 3D surround upscaling brings sound above as well.

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA TVs provide a real multi-dimensional experience. They analyze and upconvert audio to simulate 5.1.2ch surround sound, creating a true 3D soundscape.

Left: Conventional TV
Right: 3D surround upscaling

Choose your BRAVIA TV

  • 1 Feature availability depends on model.
  • * Features and specifications are subject to change without prior notice.
  • * The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sony Group Corporation and its subsidiaries is under license.