For picture and sound you can almost feel – XR Processor™
With our XR Processor™, BRAVIA TVs analyze the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favorite content recreated in a way that’s so real you can feel it.
Unmatched realism with XR Processor™
Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
How the XR Processor™ works
Conventional AI can only detect and analyze picture elements like color, contrast and clarity individually. This means that the picture element is enhanced to only a certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, XR Processor™ cross-analyzes hundreds of thousands of elements at once. One of these elements is the focal point – which can detect where humans tend to focus the most. By cross-analyzing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.
[1] Original [2] Color [3] Clarity [4] Focal Point [5] Contrast [6] Depth [7] Motion [8] Cross Analysis
What is the focal point?
The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with XR Processor™ recognize that focal point and enhance that part of the image, just as our eyes do in the real world. So, there’s more depth to the player with the football or the main character, and scoreboards become easier to see.
[1] Focal point [2] Not focal point
What is depth mapping?
BRAVIA TVs are modelled on human cognitive perception to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analyzed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.1
Creating a more realistic, immersive soundscape, just like you hear in real life
Sound positioned to bring you into the action
With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen. BRAVIA TVs put you at the heart of the scene.
A virtual sound experience with extra dimensions
Delivering sound in horizontal and vertical directions, BRAVIA TVs provide a real multi-dimensional experience. They analyze and upconvert audio to simulate 5.1.2ch surround sound, creating a true 3D soundscape.
Left: Conventional TV
Right: 3D surround upscaling
Choose your BRAVIA TV
- 1 Feature availability depends on model.
- * Features and specifications are subject to change without prior notice.
- * The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sony Group Corporation and its subsidiaries is under license.