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BRAVIA 9 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Sale Price $3,199.99
Save $800.00Original Price$3,999.99
Plus $18.25 EHF
Or
Starting
or 0% APR
/mo
or 0% APR
Sale Price $3,199.99
Save $800.00Original Price$3,999.99
Plus $18.25 EHF
Or
Starting
or 0% APR
/mo
or 0% APR
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Screen size : 65''
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Est. Shipping Jul 27
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- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
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What makes the BRAVIA 9 K-65XR90 Sony's brightest 4K TV ever?
The BRAVIA 9 uses thousands of Mini LEDs precisely controlled by XR Backlight Master Drive to deliver authentic contrast and Sony's brightest ever 4K TV. It pairs this with QLED technology and XR Triluminos Pro to access billions of accurate real-world colors.
Does the Sony BRAVIA 9 K-65XR90 support 4K at 120Hz for gaming?
Yes, the BRAVIA 9 supports 4K resolution at 120Hz through its HDMI 2.1 capabilities, making it suitable for next-gen consoles and high-frame-rate gaming. It also includes VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode).
What gaming features does the BRAVIA 9 offer for PlayStation 5?
The BRAVIA 9 is designed as "Perfect for PS5" with Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized PS5 gaming and streaming. It also features Sony's Game Menu 2 for quick access to gaming controls.
What HDR formats does the BRAVIA 9 K-65XR90 support?
The TV supports major HDR formats including Dolby Vision, HDR10, and HLG. It also offers IMAX Enhanced and DTS:X support for compatible content.
What smart TV platform does the BRAVIA 9 use?
The BRAVIA 9 runs on Google TV, giving access to major streaming services and built-in Google Assistant for voice search. It also works with Amazon Alexa, Apple AirPlay 2, Chromecast built-in, and Apple HomeKit.
What is the audio system like on the BRAVIA 9 K-65XR90?
It features a built-in 70 W 2.2.2-channel speaker system with Acoustic Multi Audio+ for directional sound and Dolby Atmos support for immersive surround. With Acoustic Center Sync, the TV can act as the center channel with compatible Sony soundbars and AV receivers.
How does the XR Processor improve the picture on the BRAVIA 9?
The XR Processor intelligently enhances every scene in real-time, boosting color, contrast, and clarity. It also handles XR 4K upscaling and XR Motion Clarity for smoother fast motion.
Does the BRAVIA 9 include any calibrated picture modes?
Yes, the BRAVIA 9 offers Netflix Calibrated Mode, Prime Video Calibrated Mode, and Sony Pictures Core studio-calibrated picture modes to match creator intent. It also includes X-Wide Angle and X-Anti Reflection to keep color and contrast consistent off-axis and reduce glare.
Can I save on the BRAVIA 9 by adding a soundbar?
Yes, when purchasing the BRAVIA 9 you can add a soundbar and save $100 instantly at checkout, as noted in the current offer. You can also enjoy movies included with BRAVIA TVs through Sony Pictures Core credits.
How much does the BRAVIA 9 65" class (K-65XR90) cost?
MSRP is listed as $2,799.99. Given that, these models can go on sale from time to time, and there are several other opportunities to save on price like through their group discounts for education, healthcare and military/veterans (ID.me & Unidays) along with their free loyalty program that gives up to 5% back in points.
*FAQ generated on 07/24/2026. Financing, pricing and promotions may no longer apply.